24-Hr. SD CE Package for REALTORS

In this course, you’ll learn about the history of housing discrimination and its lasting impact in order to better understand why fair housing laws are necessary. You’ll review the federal laws that provide protection against housing discrimination and what actions are prohibited and required by these laws in the business of real estate. This will include reviewing the personal characteristics—race, color, religion, national origin, sex, familial status, and disability--that federal law protects from discrimination in housing. Besides these federal protections, there are state and local government fair housing laws that protect additional personal characteristics from discrimination in housing and you’ll find out where to get more fair housing information for your clients.

You’ll also learn some best practices for fair housing marketing and some strategies to avoid steering and making assumptions based on stereotypes. You’ll role play some scenarios to practice interrupting any implicit biases so that consumers are treated with equal concern, respect, and fairness. By allowing consumers to choose which communities/neighborhoods they want to live in, you can do your part to uphold fair housing laws and end housing discrimination.

This course was designed to meet the REALTOR® Fair Housing Training Requirement. Please confirm that your local association, who administers the Fair Housing training, will accept this course.

While conducting real estate business, have you encountered a situation in which you weren’t sure what the proper course of action was? What the right thing to do might be? Or maybe you’ve heard your colleagues’ stories and got that uncomfortable, itchy feeling that an action they took wasn’t quite on the up and up.

Let’s look at an uncomfortable truth: real estate agents have a small tarnished image problem. With every transaction being unique, real estate licensees often face ethical gray areas. Some real estate professionals simply don’t understand how to handle complex issues in the most ethical manner, and others bend the rules if they think it’ll keep a transaction on track or a commission in their bank account and not a competitor’s.

Aligned to the requirements of the current NAR cycle, this three-hour course helps licensees deepen their knowledge—and practice—of ethical rules of conduct according to the National Association of REALTORS® Code of Ethics & Standards of Practice. The code isn’t applicable to REALTORS® only, who are duty-bound to uphold the code as a privilege of membership. The code’s guidance serves anyone possessing a real estate license, and licensees who heed the code’s various articles and standards of practice can do the greatest good of all: protecting consumers while also bolstering the reputation of all the industry’s professionals.

Course highlights include:

• Laws vs. morals vs. ethics
• Top articles of the code involved in the most complaints (plus a few more)
• A candid look at the industry’s image problem
• Common ethical dilemmas and using the code to solve them
• Foundation and enforcement of the code
• Competency in real estate practice as a matter of ethics
• Steering clear of procuring cause disputes
• Ethics concerns with technology and social media
• Tips and best practices to keep your reputation polished to a high shine

*This course was designed by us to meet the REALTOR® Code of Ethics Training Requirement. Please confirm that your local association, who administers the Code of Ethics training, will accept this course.

Tactics that work with motivated, excited sellers don't always translate well when working with short sale sellers and short sale buyers. Add lender approvals, junior lien holders, and inflexible timelines into the mix, and you end up with a whole new ball game.

In a short sale transaction, the motivation for each party is different than the standard transaction, and as the professional in the scene, you need to adjust accordingly. This course speaks to your interaction with short sale sellers, and how you can help them through a tough process while diligently advocating on their behalf.  We cover how to figure out an appropriate listing price, negotiate with the lender's representative, sort through debt settlement terminology, and carry the deal through to closing. We also look at the process from a buyer's agent perspective. Additional cautions, considerations, and fraud prevention tactics are required when advocating on behalf of these deal-seeking buyers.  

Attacks on real estate professionals have made headlines at an alarmingly more frequent rate in recent years. After an incident where a licensee is harmed, everyone vows to do better, and the topic of safety is pushed to the front of training schedules. Then complacency sets in.

Criminals count on complacency.

This course reviews studies and statistics of safety issues in the real estate industry, and best practices for personal safety.       

Course highlights include:

• Crime statistics and studies that challenge preconceived notions
• Risk factors and vulnerabilities that unique to real estate professionals
• Case studies to illustrate how criminals target their victims
• How to develop a personal warning system and trust your instincts when something feels “off”
• Activities and scenarios to provide real-world context for course content

Whether for a buyer or seller, the comparative market analysis, properly done, can mean several thousands extra dollars in their pockets, and can determine whether a deal can be struck at all. But because it’s such a well-worn tool, it’s tempting for a licensee to get complacent with the CMA, and “phone it in.”

Don’t be that licensee!

This course covers the how-tos of a professionally researched  comparative market analysis.          

Course Highlights:

• The three-step approach to market analyses: the market, the property, the numbers
• Sources for subject property data and market data
• Using expired and active listings to inform pricing strategy
• How to prioritize criteria when selecting comparables
• How to adjust and homogenize selected comparables 
• How to weight selected comparables when selecting a list price range

Real estate professionals wear many hats: expert communicator, attentive listener, trustworthy confidant, obedient servant, loyal advocate, and knowledgeable educator, to name just a few. To juggle these roles effectively—and within the lines of the law—licensees must remain informed. Real estate professionals are in a position to provide an invaluable level of consumer protection as they support consumers through their real estate transactions.

This course explores licensees' role as advocate and educator, and how they can protect consumers and their business from the threats of antitrust and fair housing violations and predatory lending. We'll start by looking at what federal protections are in place to combat these unfair practices. We'll also provide the steps you can proactively take to protect the consumers you work with day in and day out and the business you've worked so hard to create.

Course highlights include:

• Federal antitrust laws and violations
• Avoiding antitrust violations and protecting consumers from them
• Antitrust complaint process and penalties
• Federal fair housing laws and violations
• Redlining, blockbusting, and steering
• Buyer love letters
• Fair housing complaint process and penalties
• Predatory lending
• Truth in Lending Act
• Home Ownership and Equity Protection Act
• Protecting consumers from predatory lending
• Reporting predatory lending

Whether you're representing a seller who's listing a high-efficiency home or working with a buyer to find one, it's important to be able to recognize a home's green features and the value they bring to the property. This means understanding the benefit of big-ticket green items such as solar panels, wind turbines, geothermal heating and cooling systems, solar water heaters, or even energy-efficient windows, as well as knowing the value in quick-and-easy updates like low-flow faucets, LED lighting, and smart thermostats. It also means knowing the difference between HERS and HES and SEER and LEED. Of course, greening up a home isn't cheap. Letting your clients know about available federal and state programs and incentives is another way you can ensure your clients are getting the best service around.

Course highlights include:

• An overview of the green home movement
• Green terminology, certifications, and ratings
• A review of energy-efficient upgrades, including solar panels, wind turbines, geothermal heating and cooling systems, solar water heaters, and more
• Tips for assisting green homebuyers and sellers
• A review of the FHA's Energy Efficient Mortgage and the 203(k) Rehabilitation Mortgage programs
• Qualifications for the DOE's Weatherization Assistance Program
• Interactive activities and scenarios to seal in the new information and frame it in everyday context

More than 80% of real estate licensees leave the business within the first two years, and this is primarily due to a lack of understanding of what it takes to succeed. Of those who stay, very few earn a lucrative living at it.

Don't be that licensee.

Whether you're just launching your business or you think it's time to level up, this course will give you the tools to launch your career from a solid foundation, one that lets you know what you need to do today, this week, this month, this quarter, and this year to execute your well-considered business plan.

This course will show you how to take stock, create a vision, and gather the tools necessary to achieve that vision so you can create a professional, exemplary, referral-driven business that serves clients needs and exceeds client expectations.

Course highlights include:

• Helpful ideas for defining your real estate business, vision statement and mission statement
• A Business Plan Worksheet that will help you determine goals and execute your plan
• Details about identifying strengths and weaknesses, and setting realistic, attainable goals
• An editable, customizable Business Plan Template
• How to calculate the action steps needed to achieve success as you define it